Assignment 5

Q1. What is a Focus group? Explain various types of focus groups.
Q2. State advantages and disadvantages of focus groups (reference: Malhotra, Dash:page no. 1545)
Q3. What do you mean by depth interview? What are its types? Explain.
Q4. Explain the advantages and disadvantages of depth interviews.
Q5. Explain projective techniques in detail with its classification.
Q6. List and explain the advantages and disadvantages of projective techniques.

Submission date for the above assignment is 18th Aug 2010.

Assignment of Research Design

1. Differentiate between Exploratory and conclusive research with the help of examples.
2. ‘The Exploratory Research Design is inconclusive where as the Descriptive Research Design is conclusive’—explain.
3. Distinguish: Cross-sectional design and longitudinal design.
4. List and explain the situations in which exploratory research can be used.
5. What are the methods used in exploratory research.
6. List and explain the reasons for conducting descriptive research.
7. Explain Causal research design. Compare the research designs in terms of Objective, Characteristics and Methods.

Assignment 3

1. Identify and define different sources of Data. Also explain the differences between them. 
2. Explain in detail the sources of data.
3. Compare different sources of data.
4. What are the advantages, disadvantages, uses and benefits of secondary data?
5. What are the limitations of secondary data?
6. What are the different sources of primary data? Explain them in detail with examples.

 

Assignment 2

Dear Students,

You have to submit this assignment by tomorrow 9:30 a.m.

Q1. What is the difference between primary and secondary research?


Q2. List different tools that can be used for primary research.

Q3. List and explain probable purposes for conducting a research.

Q4. What are the advantages and disadvantages of MR. Differentiate between Basic and Applied research giving 2 examples of each.

Q5. Explain in detail, the overview (steps involved) of the research process.

Assignment 1

Q1. Define Marketing Research. Why it is important to study MR.?
Q2. Explain and differentiate between DSS and MIS.
Q3. Explain hierarchy of decision makers.
Q4. Explain in detail, the classification of marketing research.
Q5. Write short note on Marketing Research Process.
Q6. Explain the role of marketing research in decision making.