Q1. What is a Focus group? Explain various types of focus groups.
Q2. State advantages and disadvantages of focus groups (reference: Malhotra, Dash:page no. 1545)
Q3. What do you mean by depth interview? What are its types? Explain.
Q4. Explain the advantages and disadvantages of depth interviews.
Q5. Explain projective techniques in detail with its classification.
Q6. List and explain the advantages and disadvantages of projective techniques.
Submission date for the above assignment is 18th Aug 2010.
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